Prime Minister, Fiame Naomi Mata’afa, spoke at Koko Market Day, an event celebrating the country’s cocoa heritage. She addressed a varied crowd, which included special guests, industry representatives, and regular people. The event aimed to talk about and boost innovation and growth in Samoa’s cocoa industry.
The Prime Minister started her address by welcoming the attendees and expressing joy and excitement at the large turnout for the event. She underscored the significance of cocoa in the Samoan culture, tracing its history back to the 1800s when it was first introduced to the islands. Over time, cocoa has become an integral part of Samoan life, not only as a source of sustenance but also as a vital means of income for numerous local households. The Prime Minister recognised the pivotal role of the cocoa industry in strengthening Samoa’s economy, providing employment opportunities, and supporting sustainable development.
The central theme of the day, “Creating Business Opportunities Through Innovation and Development,” reflected the government’s commitment to revitalising and expanding the cocoa industry in Samoa. Acknowledging the recent challenges faced by the sector, including fluctuations in market prices, the impacts of climate change, and evolving consumer preferences, the Prime Minister emphasized that these challenges could be overcome through innovation, creativity, and collaboration.
The Prime Minister explained that the main goal of this event is to come up with new ideas, work together, and turn challenges into chances. Koko Market Day provided a platform for all stakeholders, including farmers, researchers, entrepreneurs, policymakers, and investors, to unite and contribute to the revival of Samoa’s cocoa industry.
The Prime Minister continued to encourage active participation in discussions, knowledge sharing, and networking among the attendees. She emphasized the importance of this event as an opportunity to exchange ideas, establish new partnerships, and inspire each other with a shared passion for cocoa. She also highlighted the possibility of creating a plan to make the cocoa industry in Samoa strong, helping local families, and boosting the country’s economy.
The Prime Minister’s speech served as a call to action, urging attendees to work collectively to revive the cocoa industry in Samoa through innovation, development, and a renewed sense of purpose. The vision presented was one of a brighter future, filled with abundant business opportunities and sustainable growth in Samoa’s cocoa industry.
