The Samoa Tourism Authority (STA) has signed a Memorandum of Understanding (MOU) with the University of Newcastle to strengthen collaboration and open new opportunities for Samoa’s tourism sector.
Speaking at the signing ceremony on 6 May, Acting Chair of the STA Board of Directors, Tuiataga Nathan Bucknall, described the agreement as a key step towards sustainable tourism development in Samoa.
Bucknall highlighted that tourism remains a vital pillar of Samoa’s economy, supporting livelihoods across communities and contributing significantly to the country’s GDP. He acknowledged the challenges ahead, especially as the country shifts towards becoming a more climate-resilient and regenerative destination.
“This partnership will create a platform for information sharing that supports key decision-making by the Authority and the tourism industry,” Bucknall said.
He expressed gratitude to Chancellor Hon. Patricia Forsythe and the University of Newcastle delegation for their commitment to assisting Samoa’s tourism sector and government.
“We look forward to collaborating on our common interests and hope you all enjoy your stay in Samoa,” Bucknall concluded.
The agreement is expected to foster research, innovation, and capacity building, planting a seed for long-term growth for both Samoa’s tourism industry and the University.
